Vision & Philosophy

  A World which holds history as ancient as the cavemen survival basics, it really takes an audacity to venture into this magnificent Fashion-verse. But a single feeling of possibility of your soulful thread making into a style of it’s own,  fuels the very foundation of your confidence. 

We are looking forward to bring you the attire that lets you discover your beauty, your spirit, your fire, your zen .. while just to let you be as you ! Blended with rich fabrics right from natural to synthetic ones, our designs intent to converse with the contemporary or traditional values, reflecting the bold or the exquisite ! 

We believe clothes are alive and they grow with you daily, whether or not you put them on. It’s a whole bonding that results in an extremely personal chemistry. When you find your groove this chemistry is an ‘affair’ and when your ‘ease of being’ ceases to be, it’s a a hopeless waste. 

But our seemingly obvious challenge is bring the various body types of this beautifully diverse society, under a zone which offers a highly personal experience. And each one is aspiring to live the fullest possible life. We think more on common grounds than personal desires that could be impossible to trace, but the simplest common values that are reflected in expressions of freedom, dignity, power, grace and so on. While it is true that each person comes out differently in slim and gained stages of his/her life and more naturally we chose the youthful self but making your own mark is always more important ! And how that is even possible without being fully yourself ?

Clothes that define you are the one for you. And we do our best to lead you there.